There are four tracks in the Krannert full-time MBA within the marketing specialization or option area: industrial marketing, consumer marketing, marketing research, and consulting. Our objective is to train students for positions in any of the four tracks. Students who complete the marketing specialization in the industrial (or business-to-business) marketing track have the skills to conduct market analysis of customers, competitors, and markets characterized by business to business exchanges. In the same vein, those pursuing the consumer marketing track have such skills for business to end consumer markets. Students who follow the marketing research track are trained to analyze markets using modern research methods for addressing key management decisions. The marketing consulting track is appropriate for those students seeking careers in consulting that have a marketing focus. Many students have combined marketing with Operations, MIS, and Finance.<br><br>Our MBA in Marketing Program at Purdue University is ranked as the #5 MBA-Marketing Program in North America (Best-Masters.com). The curriculum has been recently revised to include new courses in Data-Driven Marketing and Digital Marketing Strategy. Also, all master's students in marketing can participate in active-learning projects and global study field projects.