产品设计，研究，定价，包装，运输，广告，销售和服务：营销影响业务的这些基本方面中的每一个。在您的课程中，您将深入了解营销人员在业务中的作用，并深入了解营销流程的各个方面，包括策略，买家行为，市场研究和分析，数字和移动媒体，营销传播，销售，服务和新产品开发。您将探索必须制定营销策略的不断变化的经济，政治，法律，道德和文化背景。一年级即将结束时，您将迈出重要的专业一步，并宣布将专注于七个主要业务领域之一。专注于市场营销的D’Amore-McKim学生将为品牌和产品管理，数字营销，市场研究，市场传播，销售和
Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. The concentration embraces an approach that is analytical, creative, and practice oriented. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders.<br><br>The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management.