The Marketing major provides a thorough exploration and understanding of the industry. Talented marketing professionals and leaders are in high demand across a variety of industries because every business and brand needs an effective marketing strategy to be successful. Students seeking their Bachelor of Science in Business Administration in Marketing complete prerequisites before applying to the University of Arizona's esteemed Eller College of Management to gain access to upper-division coursework. Undergraduates study marketing communications, digital marketing, product management, and marketing policies and behaviors. The curriculum involves built-in experiential learning to expose students to real-world business challenges. Student organizations provide Marketing majors with networking opportunities and experience collaborating with local businesses on advertising and promotion campaigns.