Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT's marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You'll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization's success.