市场营销管理课程采用动手方法来发展成功实现当今市场营销所必需的基础，知识和经验。我们的教职员工，跨职能团队和公司合作伙伴提供实用的方法来创造可持续的竞争优势，并帮助您开发必要的技能，以便在产品，市场和技术瞬息万变的环境中做出有效的决策。詹金斯MBA计划内的营销重点不仅为营销概念提供了坚实的基础，而且还通过研究课程和实践提供了动手行业经验。一个这样的课程在学期开始时将学生与行业客户配对，为客户解决问题。学生与客户进行一对一的工作，进行调查和实验以收集数据，分析和解释这些数据，并在学期末为客户提出战略建议。
This curriculum takes a hands-on approach to developing the foundation, knowledge, and experience necessary to succeed in marketing today.Courses throughout the marketing concentration pair students at the start of the semester with an industry client to work on an issue for the client. Students perform one-to-one work with the client, conduct surveys and experiments to gather data, analyze and interpret that data, and come up with a strategic recommendation for the client by the end of the semester.<br><br>Through constant contact with industry experts, marketing faculty keep pace with the needs of the industry, regularly updating courses to meet those needs. Whether that's the latest trends in data analytics or in social media, marketing students embrace NC State's Think and Do attitude, taking the concepts theyve learned and putting them to immediate use to solve real-world problems.<br><br>Marketing students are creative, driven, and ready to meet challenges. Courses often involve working with students across disciplines. This requires an outside the box approach to thinking, and at the same time prepares students for their future in industry, where theyll work with individuals from across the organization. A significant differentiator in the Marketing program at NC State is the opportunity for students to work in small, interdisciplinary groups with faculty members as they focus on client work.