Most marketing majors begin their career with a sales position. The sales concentration is intended to prepare students for that first job. The courses included will help students to understand the role of sales in a marketing strategy, how to manage a sales force, and the sales process. Additionally, students will learn skills such as uncovering prospect needs, making sales presentations, and writing proposals. Texas Tech University's transition from the Writing Intensive requirement to the Communication Literacy requirement signals the university's awareness that in addition to the fundamental role that writing plays in enabling students to explore, develop, focus, and organize a message, other types of communication must also be taught as appropriate for a student's discipline. Throughout each program of study, then, students must be given ample opportunity to develop their skills in forms of communication central to that program.