营销包括与生产者为消费者创造，促销和分配商品和服务有关的所有活动。研究领域包括买方行为，新产品开发，定价政策，分销渠道（包括零售），广告，专业销售，营销研究和营销策略。营销需要分析，人际交往，创造力和领导才能的结合。市场营销专业为您从事各种市场营销职业提供了基础，例如公司零售管理，市场研究，广告和品牌管理。该课程提供了各种各样的课程，可让您了解前沿的营销概念，思想和实践，同时系统地发展您的实践技能，以帮助您在职场中取得成功。
Marketing encompasses all activities related to the creation, promotion and distribution of goods and services by producers, for consumers. Areas of study include buyer behavior, the development of new products, pricing policies, channels of distribution (including retailing), advertising, professional selling, marketing research and marketing strategy. Marketing requires a combination of analytical, interpersonal, creative and leadership skills.