市场营销和运营管理领域创建了双重集中计划。学生可修读市场营销和运营管理的双重点课程，选择最少21个学时，包括MGMT 434、480、481，以下三种选修课中的3个：MGMT 433，MGMT 486，MGMT 488，MGMT 490和一项其他操作管理课程。
The Anderson School of Management is well recognized for delivering first rate educational opportunities to students. The Bachelor of Business Administration (BBA) program is fully accredited through AACSB International - The Association to Advance Collegiate Schools of Business - which provides global leadership in advancing management education. Only 20 percent of the nation's top business schools have earned this prestigious designation, so you know the degree you'll earn from Anderson is of high quality - and highly regarded by the business community. Courses in the BBA are designed to provide a solid foundation in business principles. Earning a BBA degree from Anderson will prepare students to run a successful, competitive company and interact with clients, employees, shareholders, etc. While in the program, students can expect to take courses in accounting, finance, organizational management, business law, ethics, marketing, and more.<br><br>Career Opportunities<br>A program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.