该计划旨在培养能够在整个供应链内的医疗保健行业进行市场营销的毕业生-包括医院和医院系统，医师实践，专科诊所，药品制造商，医疗设备和医疗家具，社会服务提供商和变革行为专家。目前，具有医疗保健营销能力的学生的就业市场非常强劲。但是，如果医疗保健系统和组织没有医疗保健或与医疗保健相关的能力和经验，那么他们通常不愿雇用该本科生担任入门级职位。弗里斯州立大学的BS医疗保健营销计划是根据行业和学术界的意见而设计的，旨在教您那些医疗保健行业所重视的营销能力。
This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics, manufacturers of pharmaceuticals, medical devices and medical furniture, social service providers and change-behavior specialists. The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.