通过市场营销专业知识，学生可以了解市场营销如何与企业的所有其他功能相关以及如何将市场营销整合到企业的所有工作中。营销途径旨在增进对营销管理在消费者，工业市场和服务行业中的作用的全面理解，以及在这些领域发展解决问题和决策的能力。营销概念为全球消费者，企业对企业和非营利机构所涉及的各种交换过程提供了宝贵的见解。这样做的目的是在整个组织范围内，针对营销经理的任务开发一种关键的分析方法。
Gain the knowledge and skills you need to successfully manage organizations in the ever-changing business environment. Youll learn relevant management skills in both domestic and global business settings, effective team building, quantitative and qualitative decision-making, and creative problem-solving skills that you can immediately apply in your professional life.<br><br>Our MBA degree program also offers specializations thatll help you stand out in the competitive business field and prepare you for its challenges. Specializations include Entrepreneurship, Financial Management, Global Business Management, Human Resource Management, Leadership Studies, Project Management, Strategic Marketing and Supply Chain Management.<br><br>The Strategic Marketing Specialization at the graduate level transcends traditional marketing by focusing upon emerging trends in the 21st century in marketing management and marketing research. Students will focus on thought leadership-driven strategic marketing,encompassing contemporary and emergent marketing management methods, global product management, precision pricing, advanced promotional methods, and proven distribution techniques. At the conclusion, students will be well prepared for the marketing workforce of tomorrow.