这种集中精力是围绕一个管理框架而组织的，该框架使学生了解营销的概念以及这些概念在决策和管理营销活动中的应用。市场营销中存在广泛的机会，包括市场营销管理，市场研究，采购经理/买方，市场分析，产品/分支机构经理，零售，促销和国际营销。
Our BBA program uses case studies to create real-world scenarios to help you understand everything from marketing and statistics to accounting, economics, and finance. You can also direct your studies into your specific area of interest by choosing one of ten concentrations in this program: Accounting, Alternative Dispute Resolution, Business Law, Economics, Entrepreneurship, Finance, Human Resource Management, Logistics and Supply Chain Management, Marketing, or Project Management.<br><br>This concentration is organized around a managerial framework that gives students an understanding of the concepts of marketing, as well as the application of these concepts in making decisions and managing marketing activities. There is a wide range of opportunities in marketing, including senior executive management, international marketing management, product management, marketing management, marketing research, pricing analysis, pricing manager, promotional management, advertising management, digital marketing management, and emerging position in technology-driven marketing science and channel management/business development. Students must successfully complete the following courses for a concentration in marketing, with at least four of them in residence at National University. It is recommended that students take these courses toward the end of their program after completing the upper-division core courses in their program.