这种集中精力是围绕一个管理框架而组织的，该框架使学生了解营销的概念以及这些概念在决策和管理营销活动中的应用。市场营销中存在广泛的机会，包括市场营销管理，市场研究，采购经理/买方，市场分析，产品/分支机构经理，零售，促销和国际营销。学生必须成功完成以下课程以集中精力进行市场营销，其中至少有四门课程留在国立大学。建议学生在完成上级BBA核心课程后，将这些课程带到课程结束时。
Become an Innovative Leader in Your Field. Strategic decisions. Keen insights. Mentoring skills. Managers in today's business environments need sharply honed knowledge and skills that can position them for career growth and success. For many, the path to a corner office starts with a bachelor's degree in management. National University's (NU's) Bachelor of Arts in Management can prepare you to pursue a broad range of careers in any industry. Whether youre focused on respect and recognition or specialization in a particular area of the business world, our BA in Management is designed to help you gain an edge on competition and develop a new level of visionary insight.<br><br>The Marketing specialization explores the concepts and techniques of marketing, sales, and advertising, and how to apply these principles to promotional strategy, decision-making, and analysis. The coursework provides you with the fundamentals for a range of opportunities in the business and marketing fields, including marketing management, marketing research, market analysis, product/brand manager, retailing, sales promotion, and international marketing.