In this concentration, youll gain an in-depth understanding of human behavior and how it relates to business activities, helping you develop the skills and experience needed to meet the marketing needs of your customers. With a concentration in Marketing, youll learn how to create, promote, distribute, price, and manage products, services, and ideas to customers. Whether youre looking to kickstart a new career or move up the ladder in your current organization, earning your master's in Business Administration (MBA) will prepare you to take on leadership roles in organizations and companies of all shapes and sizes. By pursuing your MBA at University of Bridgeport, you will position yourself to succeed in the competitive, ever-growing world of business. Through a comprehensive curriculum taught by industry experts, you will gain the knowledge and skills necessary to guide your team or organization to meet and exceed its goals developing strategies and solutions to confront complex business issues whenever and wherever they arise.