即将到来的新生，他们具有高中的高学业表现并且对研究生市场营销研究表现出浓厚的兴趣，有资格加入我们的五年制课程，从而完成了理学学士学位（BS）和数字营销理学硕士学位的学习在五年内。研究生课程为学生准备了令人兴奋的数字营销世界，开设了电子商务，移动营销，在线广告，网络分析和搜索引擎营销课程。营销策略，网络技术和数字营销策略的三层基础为我们的学生准备了各种各样的数字营销角色，包括经理，战略家和分析师。
Students apply to the dual degree program as incoming freshmen and are admitted directly into the MSDM graduate program at the same time as their admission as undergraduate students.<br>Dual degree students are guaranteed a place in the Master of Science in Digital Marketing (MSDM) program provided they continue, as undergraduate students, to meet program-specific criteria to progress into enrollment in the graduate program. Dual degree students, therefore, have a space reserved for them in the graduate program beginning in their first year, with clear criteria and achievements required to progress into the graduate program.<br>Combined with advisement from their undergraduate academic advisor, participation in activities and programs offered by the Welch College of Business & Technology and the MSDM program provide strong support toward successful progression into graduate study. <br><br>Students in the Digital Marketing Dual Degree Program earn a Bachelor's and a Master of Science in Digital Marketing in five years. Students complete the bachelor's degree in the traditional four-year time frame and complete one year of graduate study in the Master's program, earning both the bachelor's degree and the master's degree within five years. This option is open to students in the following undergraduate majors: <br><br>Fashion Marketing and Merchandising <br>Finance <br>Management <br>Marketing <br>Dual degree students pursuing the Digital Marketing graduate degree may complete up to three credits toward their graduate degree during their undergraduate studies. These credits count toward both the undergraduate and the graduate degrees. Students, therefore, save on the cost of graduate tuition as these credits are included in the cost of the full-time undergraduate tuition.