市场营销集中精力通过基于创新理论和方法的管理应用为学生创造价值。营销集中化使毕业生为大学教授的职业和其他组织的研究职业做好了准备。<br> <br>这项选择性，高质量的博士课程反映了一种基于学术界，行业，和其他选区。希望毕业生从事实质性研究计划，并具有必要的研究技能，以使他们能够在领先的营销和商业期刊上发表自己的作品。这些技能使学生能够站在营销管理，研究和教学的最前沿。
The marketing concentration creates value for students by focusing on managerial applications that are grounded in innovative theory and method. The marketing concentration prepares graduates for careers as university professors and for research careers in other organizations.<br><br>This selective, high-quality PhD program reflects upon a new culture in education that is based upon close relationships among academia, industry, and other constituencies. Graduates are expected to pursue substantive research programs and have the necessary research skills to allow them to publish their efforts in leading marketing and business journals. These skills enable students to be at the cutting edge of marketing management, research, and teaching.