市场营销是业务发展最快的领域之一。各种规模的企业都雇用市场营销专家来处理广告和公共关系。广告，公共关系，销售，市场研究，零售和产品开发都是市场营销领域。营销经理与业务主管，销售总监，艺术总监和财务经理合作，以提高对业务及其产品的兴趣。SAU的“营销媒体”课程为学生提供了广泛的营销知识，同时也为他们提供了发展技能的机会。平面设计，网站开发和社交媒体等领域。这些技能对有兴趣在广告代理商工作的学生以及有兴趣在较小的公司处理所有营销职责的学生特别有用。在头两年，学生在兰金学院上了广泛的课程和整个校园。较高级别的课
Marketing is one of the fastest-growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.<br><br>SAU's Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms.<br>In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.<br><br>Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.<br>Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.<br>Students are encouraged to obtain internships related to their career plans.<br>Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.