营销对于几乎所有类型的公司和组织都是必不可少的。作为公司的创收部门，市场营销负责制定和实施战略，以提供产品和服务来满足客户的需求，并且比竞争对手更有效。作为市场营销专业的学生，​​学生将学习如何（a）识别和了解目标客户，以及（b）设计，定价和交付满足其需求和期望的产品。包括零售，综合营销传播，服务营销，体育营销，社交媒体营销，销售管理，品牌管理和国际营销在内的各种营销选修课确保了方案设计的灵活性，可以解决各个感兴趣的领域。营销学系教授提供独特的见解，营销专业知识，文化多样性和丰富的经验。UHCL的营销学学
Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires. Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing. Marketing faculty provide unique perspectives, marketing expertise, cultural diversity and a wealth of experience.UHCL's Bachelor of Science in Marketing provides the education necessary to succeed in sales, advertising, retailing, marketing research, customer service, social media and more.