Cal Lutheran的营销传播专业（全国首例）将为您提供在行业中担任高级职位所需的专业知识。该课程是根据商业团体的意见而设计的，以确保您的技能与当今企业的需求完全匹配。行业领导者正在寻找能够协调他人努力但又完全有能力设计自己的制胜市场战略的毕业生。为了满足这一需求，您需要既实用又富有创造力-完全是您通过混合商务和沟通课程所获得的技能的结合。
Our marketing communication major will help you become an excellent researcher and communicator to advance the brands and causes of companies and organizations. By studying focus groups, survey methods, and research and campaign tactics, you’ll gain the knowledge needed to take on high-level roles in marketing. Our curriculum was designed with the input of the business community, ensuring that your skills are well-matched with the needs of today’s corporations.