营销与客户打交道比其他任何业务学科都多。确实，营销的核心是与客户建立关系。任何涉及“营销”各个方面的人都关心为客户提供价值和满意度。人们始终关心的是管理和改善当前的客户关系以及建立新的关系。这是通过了解和理解客户需求，然后开发可满足这些需求的产品和服务，同时提供卓越的价值来实现的。市场营销和国际业务部Allen G. Aaronson系提供各种课程，以满足对营销过程任何方面感兴趣的学生的特定职业发展方向。对于市场营销管理专业，学生必须拥有市场营销3000以外的24个学分（八门课程）。核心和选修要求基于以下
More than any other business discipline, marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Allen G. Aaronson Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).