作为举世闻名的JMU商学院的一部分，市场营销专业帮助学生通过创建专业知识来培养客户关系管理方面的专门技能，从而帮助他们在瞬息万变，以技术为导向和竞争激烈的市场营销领域承担专业和领导职务，沟通和向客户传递价值。该课程为发展有效的营销工作所需的知识和技能奠定了坚实的基础。该专业提供两个集中：企业对企业和企业对客户。学生通过通识教育课程，商学院核心课程和市场营销专业（必修课程和选修课程的各种组合）获得知识和经验。市场营销教职员工会与小班学生一起单独工作，以帮助他们建立领导能力和团队技能。通过体验式课程项目，案例
As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers two concentrations: business-to-business and business-to-customer. Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.