营销是组织的功能，是一系列过程，用于为客户创造，交流和交付价值以及以使组织及其利益相关者受益的方式管理客户关系（AMA 2004）。主要活动包括确定客户需求并开发，定价，交流和交付满足客户，组织和利益相关者需求的产品。营销是用于实施客户，组织和利益相关者满意度的哲学的一组活动。毕业后，新毕业生的典型职业机会包括：专业销售，零售管理，服务营销，营销管理，营销研究与分析，销售管理，广告，促销，产品或品牌管理或国际营销。
Marketing is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The American Marketing Association defines Marketing as the activity, set of institutions, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Market, when used as a noun, is about people. Market, when used as a verb, deals with people, and these people are customers. Therefore, an aim of marketing is to know and understand the customer so well that the product literally sells itself.<br><br>Marketing is a study of creating values to satisfy customer wants and needs. Major activities include product development, pricing strategies, promotion, and distribution. Marketing major at the Dillard College of Business Administration equips students with building, acquiring, and utilizing quantitative, qualitative, critical thinking, problem solving, communication, and creative skills.<br><br>Professional Selling develops communication skills used in professional sales and everyday activities. Consumer Behavior teaches students to think critically on how consumers make purchasing decisions. Marketing Research provides students with quantitative skills needed for making informed marketing decisions. International Marketing expands students' understanding how global markets are interconnected. Promotion Management offers students the opportunity to create and execute promotional campaigns. Services Marketing invites students to explore opportunities unique to the services industry. Retailing reviews various practices and decisions faced by today's retailers. Digital and Social Media Marketing enables students to utilize the Internet and social media platforms to achieve effective marketing strategies. Marketing Metrics strengthens students quantitative skills using various metrics to evaluate marketing plans. Marketing Strategy presents students with the opportunity to utilize qualitative and quantitative models to analyze and solve strategic and managerial marketing problems.