学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
TOEFL IBT - Minimum score of 70
IELTS - Minimum score is 6.0
IDP—雅思考试联合主办方
雅思考试总分
6.0
了解更多
- 雅思总分:6
- 托福网考总分:70
- 托福笔试总分:160
- 其他语言考试:Duolingo English Test - Minimum score of 95
课程简介
The Marketing concentration in the Business Administration major provides the foundation for challenging and rewarding careers in brand management, digital marketing, services, retailing, and government. Marketing is much more than branding and advertising. It involves selling ideas, social causes and influence, and deploying data to understand consumer behavior and predict demand. Students in this program will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that deliver value to buyers and sellers.<br><br>In the Marketing profession, digital technology like social media and marketing automation is changing how consumers get information. Influencer marketing is leveling the playing field so entrepreneurial brands can compete. All organizations - whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business - need to promote their products and services.
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