营销计划为学生提供了在任何组织中进行营销决策所需的概念和技术的全面基础。除了以市场营销原理为基础的调查课程之外，市场营销专业的学生还将研究消费者行为，国际市场营销，市场分析和市场营销策略。他们还必须参加高层的重大营销项目。营销事业意义深远，涉及营销组合产品，促销，定价和分销渠道的所有组成部分。反过来，这些领域中的每个领域都提供了数十种特定的工作机会。例如，促销区域包括广告，公共关系，个人销售和推销方面的职业。此外，单个区域（例如广告）可以提供两个以上的特殊职业介绍。在几乎所有的工作领域中都有丰厚的职业机会
The marketing program gives students a thorough grounding in the concepts and techniques needed to make marketing decisions in any organization. In addition to a survey course in principles of marketing, marketing majors study consumer behavior, international marketing, marketing analysis, and marketing strategy. They must also participate in major marketing projects at the senior level. Marketing careers are far reaching, touching on all components of the marketing mix-product, promotion, pricing, and channels of distribution. In turn, each of these areas offers dozens of specific job opportunities. For example, the promotional area includes careers in advertising, public relations, personal selling, and merchandising. Moreover, a single area, such as advertising, can offer more than two dozen special career orientations. There are rewarding career opportunities in virtually all fields of endeavor. Other major employment tracks include retailing, marketing research, product management, personal selling, and strategic planning.