营销计划为学生提供了在任何组织中进行营销决策所需的概念和技术的全面基础。除了以市场营销原理为基础的调查课程之外，市场营销专业的学生还将研究消费者行为，国际市场营销，市场分析和市场营销策略。他们还必须参加高层的重大营销项目。营销事业意义深远，涉及营销组合产品，促销，定价和分销渠道的所有组成部分。反过来，这些领域中的每个领域都提供了数十种特定的工作机会。例如，促销区域包括广告，公共关系，个人销售和推销方面的职业。此外，单个区域（例如广告）可以提供两个以上的特殊职业介绍。在几乎所有的工作领域中都有丰厚的职业机会
A degree in marketing allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. With only three required courses, you can build a program customized to your career goals. We also offer an emerging leaders program that will provide you with additional learning opportunities. Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program. Graduates equipped with skills in marketing are valued across many different industries and careers. We live in a world where consumers have more choices than ever and this means strong marketing skills are in greater demand than ever before. Our Department of Marketing graduates have gone on to both start their own ventures and work at some of the biggest companies in the region.