市场营销计划使毕业生做好准备，以承担和管理为客户，客户，合作伙伴和整个社会创造，交流和交付价值的过程。营销专家是产品和品牌经理，零售经理，销售人员，综合营销传播专家，营销研究人员，数字和社交媒体专家以及物流和供应链经理。越来越多的分析和数字工具对于营销专业人士了解消费者和组织市场的工作至关重要。
Whether one's career interest is more oriented toward the creative, the practical, or the quantitative, or is people oriented, the marketing field offers career opportunities and Minnesota State University, Mankato offers a professional program in marketing that may be tailored to specific career interests.Each year, thousands of goods and services are consumed in highly dissimilar markets. Understanding how and why these people consume, and making products available to them requires the services of educated marketing professionals who possess a bredth of skills and knowledge.