市场营销有助于发展和补充知识和技能，以进行市场战略和决策。该计划强调有效分析，理解，评估，解释，交流和管理组织的复杂市场导向活动所必需的知识和技能。市场营销学位为学生提供了企业用来制定设计，定价，分配和推广公司产品策略的理论和方法。这些课程介绍了诸如营销策略，客户需求分析，市场细分，促销管理，消费者行为和决策以及国际营销等主题的实际处理方法。毕业生可以从广泛的职业中进行选择，包括市场营销管理，广告，个人销售，零售，国际市场营销和市场研究。
UTSA's Marketing degree will teach you how to uncover the processes that create successful brands, products and services. Youll explore how companies communicate the power of their brands through traditional and digital advertising, as well as via social media in our multicultural and global world. Since marketing is fundamental in creating value and connecting, satisfying and retaining clients, it's become essential in nearly every industry. A degree in marketing will prepare you for careers in advertising, promotions, sales, market research, SEO outreach and more.<br>Youll have the option of learning a particular business competency as you work toward completing your degree. These competencies are available through elective courses and aim to develop a greater set of marketable skills for business majors. The competencies available for marketing majors are analytics, entrepreneurship, international business, leading change, modeling and risk management.<br>You can also choose a track in Sport, Event and Tourism to prepare for careers in amateur athletics, facilities management, health and fitness, professional sports, sports media and more. Tracks are declared after youve been admitted and have met with your academic advisor.