夏洛特会议中心市场部的任务是提供一个具有智力挑战性的教育计划，该计划将培养市场营销人员和其他商业学生成为道德和称职的管理人员和领导者，进行并发表研究，这将大大有助于市场营销方面的知识和理解，并通过继续教育，应用研究，服务和咨询活动来接触社区和地区。
The undergraduate program of study in the Department of Marketing leads to a Bachelor of Science in Business Administration (B.S.B.A.) degree with a Major in Marketing. This major offers a curriculum suitable for students who are: (1) preparing for positions in both profit and nonprofit organizations where enhanced communication abilities and specialized analysis skills in marketing are required, (2) planning to operate their own businesses and want to know how to utilize marketing, and (3) pursuing a strong marketing background at the undergraduate level prior to undertaking graduate studies.<br>Freshman admission is competitive. Students who apply for this major and are accepted into the Belk College of Business are initially classified as Pre-Business (PBUS) majors. Students interested in pursuing a major in Business Analytics, Finance, International Business, Management, Management Information Systems, Marketing, or Operations and Supply Chain Management should seek admission to the Pre-Business program to ensure appropriate advising and support. Students who complete the Progression Requirements listed below may declare an upper-division major in Business Analytics, Finance, International Business, Management, Management Information Systems, Marketing, or Operations and Supply Chain Management.