Marketing major requirements are flexible. Students can choose a General Marketing Concentration consisting of four required courses that provide the vital grounding in marketing concepts necessary for all marketing fields, along with four elective courses of their choice, which allows students the opportunity to tailor the curriculum to match their career goals. Alternatively, marketing students can choose a Digital Marketing Concentration consisting of the same four required fundamental courses as above, plus Digital Marketing, Digital Marketing Analytics, AI and Marketing and one additional elective.<br><br>A marketing degree can lead to many career paths in areas such as marketing analytics, brand management, social-media marketing, marketing research, retailing and fashion, sales, advertising and promotion, international marketing, sports marketing and new product development.