Doctor of Philosophy in Business Administration - Marketing

加州大学伯克利分校

US

QS排名:12

  • 学历文凭

    Ph.D.

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

You will enter each educational institution attended after high school, regardless of the length of attendance or whether or not you received a degree. We require that you scan and upload a transcript from each university that you have attended. We only accept three letters of recommendation. Gain helpful tips on drafting a compelling Statement of Purpose. Gain helpful tips on drafting a compelling Personal History Statement. It is optional to submit any of the following materials:
Academic or Professional History- Resume or CV
Sample of Relevant Written Work
Publications/Presentations
Honors and Awards
Website
Survey
We do not require:
Previous graduate work or completion of an MBA degree
A minimum GPA
A minimum score on your GMAT/GRE exam
A specific academic or professional background
A grade point average of B or better (3.0), If the applicant comes from a country or political entity (e.g., Quebec) where English is not the official language, adequate proficiency in English to do graduate work, as evidenced by a TOEFL score of at least 90 on the iBT test, 570 on the paper-and-pencil test, or an IELTS Band score of at least 7 on a 9-point scale (note that individual programs may set higher levels for any of these)
展开

IDP—雅思考试联合主办方

雅思考试总分

7.0

了解更多

  • 雅思总分:7
  • 托福网考总分:90
  • 托福笔试总分:570
  • 其他语言考试:NA
CRICOS代码:
申请截止日期: 与IDP顾问联系以获取详细信息。

课程简介

The marketing program offers two broad areas of research: consumer behavior and quantitative marketing.<br><br>In the consumer behavior track, students are exposed to the fundamentals of psychology (cognitive psychology, social psychology, and behavioral decision theory) and experimental research and on how to use them to address marketing problems, such as consumer judgment and decision making and the role of the multiple variables influencing this process (e.g., attitudes, emotions, motivation, individual differences, perception, social influence, etc).<br><br>In the quantitative marketing track, students are exposed to the fundamentals of economics (microeconomics, industrial organization, econometrics, etc.) and how to use them to address marketing problems such as mathematical modeling of buyer-seller interactions, consumer choice processes, the allocation of marketing resources into components of the marketing mix, and product development.
展开

相关申请

  • 预科

    预科

  • 奖学金

    奖学金

  • 实习机会

    实习机会

  • 在校学习

    在校学习

  • 跨境学习

    跨境学习

  • 校园授课-线上开始

    校园授课-线上开始

  • 在线/远程学习

    在线/远程学习

学校排名

世界排名

13

数据源:泰晤士高等教育世界大学排名

关于加州大学伯克利分校

商科,工程,教育,法律,只要你能想到的专业,伯克利即使没有排名前5,也不会排到10名开外!&nbsp;在伯克利加州大学,没有来自保守传统的约束,没有不可逾越的清规戒律,在这片自由的土地上你可以天马行空,放开思维畅想,自由探索未知世界,在这里你的思想永远会得到尊重,即使别人并不同意你的观点。伯克利还是世界上最重要的研究教学中心之一。伯克利的招生过程更看重申请者的整体水平,招生部门认为一个人的成就可以通过任何方式得以体现,因此单论标准考试分数的高低不会决定你是否能被伯克利录取。UCB也提供各种奖学金,每年有200名幸运儿能够通过 &quot;Regents’and Chancellor’s Scholarship&quot; 获得本科四年部分乃至全部资金支持。

在线提交申请

请详细填写您的申请材料

请选择
请选择
请选择
请选择
请选择
IDP在取得您的同意前,将不会提供您的资讯给其他机构
我同意IDP教育集团的网站使用条款隐私保护政策,并同意IDP可能在中国境外处理我的数据
请以电话、电子邮件或简讯与我联系,协助我的海外留学咨询
我希望获得IDP的最新资讯与活动信息
课程匹配

本校相关课程

其他相关课程