市场营销理学硕士课程为学生提供工具，概念，框架和批判性思维以及创新技能，这些技能对于更有效地开发，增强和完善对本地和全球企业的成功至关重要的营销技术是必需的。在技​​术，生物技术，医疗保健，娱乐，体育娱乐和营销初创公司等领域的实践动手项目为学生提供了将课堂体验应用于现实世界的机会。
The USC Marshall Master of Science in Marketing Program (ranked 6th in the nation by TFE Times) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our personalized curriculum sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California.