Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions. <br> Students will develop an understanding of the internal and external factors that influence consumer choice. <br> Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data. <br> Students will develop the ability to analyze and interpret marketing research results. <br> Students will be able to communicate market research results effectively. <br> Students will develop an understanding of the strategic marketing management planning process.