市场营销主要针对那些想要参与全球销售和市场营销的人。在除很小的公司以外的所有公司中，从事全球营销和销售的职业通常需要在国内站点工作数年，并对公司的产品和服务有充分的了解。因此，该课程的专业课程主要侧重于基本的营销原理和知识，这些知识对于国内和全球运营至关重要。选择行销的个人应具有良好的行销基础，通常以人为本，灵活且对世界不同地区充满好奇。我们针对高年级学生而获得的成功的专业指导计划正在改善雇主们已确定的关键需求的专业和软技能开发领域。我们有一个新的强制性商务专业发展计划，面向大二和转学生，由我们的常驻志愿
After successful completion of the Lower-Division Pre-Business Core, students take an associated set of Foundation of Business and Core courses for their selected option/track. Each option/track has numerous required and elective courses from which a student can tailor a program to satisfy individual career goals. Students in the College of Business Administration (CoBA) will find that their program of study is both rigorous and relevant to real-world business problems. The curriculum is designed to help students develop a wide range of skills and abilities applicable to both for-profit and not-for-profit sectors of the economy. The program's focus on problem identification and problem solving allows students to develop analytical and critical thinking skills that gives Cal State San Marcos business graduates a distinctive advantage in today's job market.