测试，应用和掌握突破性的营销理念–领先业界。市场营销理学硕士利用世界上最受尊敬的大学之一的研究力量，同时连接多个学科。市场营销理学硕士课程将帮助您在数字化，全球化和新兴环境中脱颖而出。在我们的计划中，您将：<br>分析主要和辅助数据，建立客户数据集，进行高级分析，<br>将数字平台和社交媒体整合到营销和传播计划中，<br>管理品牌审核，评估品牌资产，以及制定品牌战略，<br>检测可改善营销绩效的相关趋势和模式，<br>确定定性和定量研究方法的适当使用和设计以获得客户见解，<br>在营销计划中探索竞争性经济
The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications. Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback. Test, apply and master breakthrough marketing ideasahead of the industry. The Master of Science in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines. The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:<br>Analyze primary and secondary data, build customer datasets, conduct advanced analytics,<br>Integrate digital platforms and social media into marketing and communication plans,<br>Manage brand audits, assess brand equity, and develop branding strategies,<br>Detect relevant trends and patterns that can improve marketing performance,<br>Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights,<br>Explore competitive economics and strategic intelligence during the marketing planning process,<br>Assess market viability for innovative products and services,<br>Identify market entry and exit strategies for new and maturing products/services, and<br>Integrate theories of consumer psychology to understand customer decision-making and behavior.