营销是任何企业或组织的重要组成部分，可以促进增长，增加利润并帮助实现组织的目标。此外，营销通过提高我们的生活质量在社会中发挥着重要作用。营销涉及促进交流所需的活动。这包括向消费者和商业购买者销售产品，服务或想法。数字和社交媒体营销正在迅速成为当今业务的核心要素。现在，许多非营利机构都热衷于营销概念，因此营销专业人士发现诸如医院，教堂，博物馆，大学和退休之家这样的非传统领域，除了制造和制造等传统公司之外，通常还为营销专业人士提供了极好的入门级机会。零售问题。
Drive growth by creating demand with UMSL's marketing major<br>Earn your Bachelor of Science in Business Administration with a Marketing emphasis and prepare for an exciting career in a growing field.<br>As a marketing major, youll learn the latest techniques, strategies and skills in traditional, digital and social media marketing. Using the four P's - product, price, place and promotion - youll discover how to develop effective marketing campaigns to meet consumer wants and needs. Youll also research consumer trends and find the best ways to promote a product, service or experience.<br>UMSL's bachelor's degree in marketing will prepare you for success in an ever-changing digital world. Youll take courses in content creation, e-commerce, search optimization, search marketing, paid advertising and social media, and get hands-on experience with the latest marketing software, including HubSpot, Salesforce and Google Analytics.<br>As an UMSL marketing major, youll learn about much more than marketing. Our marketing degree program includes at least 48 credit hours in business instruction. Youll get courses in accounting, analytics and statistics, financial and supply chain management and so much more - giving you a competitive advantage for top jobs in the marketing field.