该证书/学位使个人可以通过与目标市场受众交流产品利益来管理和开发消费者和商业市场。主题包括买方行为，促销，建立客户关系，有效定价，营销活动，营销研究原则，战略市场计划，广告，客户服务和零售。
This certificate/degree prepares individuals to manage and develop consumer and business markets by communicating product benefits to a targeted market audience. Topics include buyer behavior, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising, customer service, and retailing.