今天，学生进入全球商业环境比以往任何时候都需要具有竞争优势。市场营销专业人士将学习如何制定市场营销策略和策略以制定市场营销计划。选择市场营销专业的人将获得实践经验，这些经验将增强他们成为市场营销或市场研究经理的技能。市场营销专业的主要目标是通过体验式学习活动为您的现实世界做准备。您将直接了解组织如何通过有趣的动手课堂作业来推销自己。公司，组织甚至市政府的研究项目为我们的学生提供了宝贵的经验。例如，在“市场研究”课程中，学生与斯普林菲尔德商会合作，进行调查，分析数据并向客户作最后陈述。在我们的“销售和销售管
With an emphasis on practical and experiential learning, Marketing majors at Western New England University have opportunities to strengthen their management, research/analytical, and team-based skills as they create and present marketing plans to real business clients. Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers. Today, more than ever, students need to have a competitive advantage as they enter the global business environment. Marketing majors learn how to create marketing strategies and tactics to develop marketing plans. Those who choose Marketing as a major will receive practical experience that will strengthen their skill sets at becoming marketing or marketing research managers.<br><br>Graduates find career opportunities as marketing managers, product and brand managers, marketing analysts, and marketing research specialists at a variety of local, regional, and national businesses. The marketing major also prepares students for graduate-level education. The Bureau of Labor Statistics predicts a 9 percent increase for marketing manager jobs (19,700 positions) by 2024.