营销是关于提供客户价值。它包括与创建，管理，促销和分发产品有关的各种活动，人员和流程。使价值创造过程起作用的要素很多，包括广告，促销和数字通信，品牌和设计，供应链以及分销和营销研究以及数据分析。我们的学生基于对当今复杂市场中消费者的需求和需求的理解，努力理解营销人员通过多种技术和策略提供价值的多种方式。集中的学生通过课程工作，体验项目，案例竞赛参与，实习和课外机会来探索营销。
Marketing is about offering customer value. It includes a diverse set of activities, people, and processes involved in creating, managing, promoting and distributing products. There are many elements of making the value creation process work including advertising, sales promotions and digital communications, branding and design, supply chains and distribution and marketing research and data analysis. Our students work to develop an understanding of the many ways marketers deliver value through a variety of techniques and tactics based on their understanding of consumers' needs and wants in today's complex marketplace. Students in the concentration explore Marketing through coursework, experiential projects, case competition participation, internships and extracurricular opportunities.