整合营销传播是一个广泛的领域，包括广告，公共关系，促销营销以及许多其他形式的说服性专业传播活动。整合营销传播专业的学生将为广泛领域的任何领域的入门级工作做好准备。共有3种集中度：公共关系，广告管理和广告创意。学生也可以不专心地遵循一般的营销和传播课程。
Integrated Marketing Communications is a broad field that includes advertising, public relations, promotional marketing, and numerous other forms of persuasive professional communications activities. Students majoring in integrated marketing communications are prepared for entry-level work in any area of the broad field. 3 concentrations are available: public relations, advertising management, and advertising creative. Student may also follow a general marketing and communications curriculum, without a concentration.