市场营销学位课程展示了市场营销在管理过程中的作用，可提供对市场营销概念和实践的全面理解。营销管理在商业公司的各个方面都起着重要作用。市场营销学位课程基于以下概念：客户的需求和需求是企业存在的原因，而课程则强调行为科学和社会科学与组织所采用的市场营销观念之间的关系。具有市场营销学位的学生可以期望进入各种商业组织的管理培训课程，或者进入广告机构，研究组织，非营利机构，卫生组织或政府的职位。该计划还为学生提供研究生教育的准备。
The Marketing degree curriculum demonstrates the role that marketing plays in the management process provides a comprehensive understanding of marketing concepts and practices. Marketing management has a major role in all aspects of the business firm. The Marketing degree program rests on the concept that the wants and needs of the customer are the reasons for a firm's existence, and courses stress the relationship of the behavioral and social sciences to the marketing concepts employed by the organization. Students with a marketing degree can expect to move into management training programs in a variety of business organizations or into positions with advertising agencies, research organizations, not-for-profit institutions, health organizations or government. This program also prepares students for graduate education.