艺术副学士-市场学
Associate in Science - Marketing

圣巴巴拉城市学院

US

QS排名:

  • 学历文凭

    Associate Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

High School/University Transcripts
Equivalent of a 2.00 US GPA.
Transcripts for all coursework completed in high school (upper-secondary), English language programs, and university or college. Transcripts should be translated into English by an official translator and/or translating agency.
Unofficial transcripts are sufficient for admission purposes.
Official transcripts are required for athletic eligibility, and may be submitted at a later date.
If you are under 18 years old during your first semester, a copy of your high school diploma is required at least one week before the semester starts.
Secondary School and/or College or University -
Submit a copy of your transcript -
Studied for a minimum of 3 years with all subjects in English at an international secondary school.
Attended a US high school or secondary school in a country where English is the primary language of instruction for at least one year.
Completed all years of study in a secondary school in Swedish, Norwegian, Danish, Finnish, German, or Dutch countries and received passing grades in English.
Attended a U.S. college or university for at least one semester (non-ESL courses).
Attended at least one semester of non-ESL courses at a college or university where English is the primary language of instruction.
IB English exam- 5
IELTS - 5.5
TOEFL - PBT 450, CBT 160, IBT 60
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雅思考试总分

5.5

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  • 雅思总分:5.5
  • 托福网考总分:60
  • 托福笔试总分:450
  • 其他语言考试:PTE Academic - 44
CRICOS代码:
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课程简介

该部门提供金融方面的个人和专业,可转让和学位课程。对金融服务行业感兴趣的学生应考虑针对《金融证书》所述的课程。有关个人资金管理和房地产投资的其他课程为个人发展提供了机会。这些程序的设计是与当地领先的专业人士协商确定的。商业和投资银行,储蓄和贷款,信用合作社,储蓄机构和金融公司正在寻找具有这些技能的候选人。市场营销课程旨在引导人们找到广告,市场营销,零售,批发和国际市场营销领域的工作机会。强调计划和开发产品和服务的概念,以及包装,分销和政府法规的研究。
The Marketing Program is designed to lead people to job opportunities in the fields of advertising, marketing, retail sales, wholesaling and international marketing. Concepts of planning and developing products and services are emphasized, along with studies of packaging, distribution, and government regulations. Courses consist of a study of the marketing product and service experience, including branding, pricing, launch, customer and public relations, with a special emphasis on the understanding of business and individual consumer behavior, demographics and target marketing. A special focus will be on the role and importance of conducting, analyzing and utilizing valid market research as well as the use of social media in promotions. The program will also detail international advertising efforts made by multinational corporations towards a product's initial release. Finally, a core focus is understanding how to employ publicity campaigns to assess risk and manage customer expectations. Collectively, the program's goal is to prepare students for future employment opportunities by providing them with the necessary skill set and practice to define a marketing problem and recommend actions to improve an organization's marketing activities. Main Competencies include: Advertising and Selling, Relationships and Customer Services, Branding and Differentiation, Public Relations, Online/Social Media Promotion, Strategy and Positioning, Communications, Supply Chain Management.<br><br><br>Recognition and appreciation of diversity which exists in the discipline of Marketing.<br>Understanding that market segmentation is present in local, regional, national, and global customer market recognition.<br>Identifying that the fundamental basis of marketing is to create and implementation form, time, place, and ownership utility.<br>Demonstration that risk and reward are present in all marketing product, price, distribution and promotion activities.<br>Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations.
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