营销不仅仅是了解产品以及它们在杂货店的货架上的摆放方式。这不仅仅是了解我们的公司如何比竞争对手获得更多的销售额。营销是关于了解人。它着眼于消费者对全球所有产品和服务的想法，感觉和反应。它涉及发明，开发和生产独特的创意方式向所有人提供产品和服务。发展对营销在全球社区和单个组织中的作用的理解。发展对营销者的道德和社会责任的理解。对营销管理的性质和方法的理解，包括营销组织，营销策略计划，营销计划和计划的制定以及营销计划的实施和控制。对营销环境的性质和过程的理解环境分析：对消费者和机构购买者市场的性质有所了解，包
Marketing is not just about understanding products and how they fit on a shelf in a grocery store. It's not just about understanding how our company can make more sales than our competitors. Marketing is about understanding people. It focuses on how consumers think, feel and react about all products and services around the world. It is about inventing, developing and producing unique and creative ways to provide products and services to everyone.Develop an understanding of the role of marketing in the global community and within individual organizations.Develop an understanding of the ethical and social responsibilities of marketers.Develop an understanding of the nature and methods of marketing management, including marketing organizations, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.Develop an understanding of the nature of the marketing environment and the process of environmental analysis.Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.