营销人员有多种与客户和潜在客户进行沟通的方式。IMC指的是协调公司沟通计划以在市场中建立一致地位和形象的过程。IMC包括传统和数字通信渠道。数字渠道包括网站，数字广告活动，搜索引擎优化（SEO），社交媒体，网络研讨会，播客，电子邮件和博客。传统渠道包括电视，印刷，广播和广告牌广告，邮购，电话销售和公共关系。
Marketers have a myriad of ways to communicate with customers and potential customers. IMC refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace. IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.