市场营销系的任务是教育学生在动态的商业环境中取得成功。为了完成这一任务，教师将有效的教学与基础，应用和教学奖学金与专业服务相结合。该学院将努力在所有活动中追求质量，以帮助学生为在多元化，全球化和竞争环境中的领导才能和服务做好准备。该计划为学生准备了在各种商业，非营利组织和政府组织中具有挑战性的职业的准备。市场营销专业人士通常从事销售，销售管理，广告，服务营销，品牌管理，零售管理，市场研究或国际市场营销等职业。德克萨斯州立大学市场营销专业的学生毕业于知识，技能和一系列项目，使他们能够在动态的商业环境中取得成
The mission of the Department of Marketing is to prepare a diverse student population to become successful marketing professionals and responsible global citizens in a data driven world. The department complements these efforts with research that adds to marketing knowledge while providing solutions to marketing challenges. Marketing majors typically pursue careers in sales, advertising, services, marketing, brand management, retail management, marketing research, and international marketing. Employers span a variety of industries and include for-profit, non-profit, and governmental agencies. <br>The department offers a BBA major in Marketing with opportunities to pursue a concentration in sales. The sales concentration is supported by The Center for Professional Sales. Outside of the classroom, students have opportunities to participate in several faculty-led and student-run organizations that enhance their leadership and teamwork skills, as well as their real-world marketing experience. These include the American Marketing Association (AMA), the Entrepreneurial Innovators Group (EIG), and the American Advertising Federation (AAF). <br>The Marketing faculty contribute to the department's mission by teaching cutting-edge marketing concepts with effective pedagogical techniques, pursuing insightful basic, applied, and instructional scholarship, and engaging in professional and community service. With a dynamic marketing curriculum, stellar faculty, and exciting professional development opportunities, the Department of Marketing strives to ensure that Texas State marketing students graduate with relevant knowledge, skills, and a portfolio of projects that enable them to succeed in a complex and competitive business environment.