该计划为学生在商业和非营利组织内的各种营销职能中的职业发展做准备。营销计划旨在使学生发展成功进行营销所需的创造力，分析能力和沟通能力。学生还磨练了产品和服务促销，分销，买家行为和市场研究方面的重要技能。市场营销课程侧重于通过案例的使用和现场实践项目来整合理论和实际应用。攻读该专业的学生可享受的广泛职业机会包括市场研究，产品管理，广告，公共关系，企业传播和销售。除了提供多种专业选择外，市场营销工作通常会演变为责任重大的职位，这为各种类型的组织的高层管理人员提供了出色的准备。
Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, predictions of consumer behavior,<br>promotion of products and ideas, business relationships.<br><br>The bachelor's and minor programs in Marketing prepare students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. The marketing program is designed to enable students to develop the creative, analytical and communication skills necessary to succeed in Marketing. Students also hone vital skills in product and service promotion, distribution, buyer behavior and market research.<br><br>Marketing courses focus on integrating theory and practical applications through the use of cases and through hands-on field projects. The broad range of career opportunities available for students pursuing this major includes market research, product management, advertising, public relations, corporate communications, and sales. In addition to varied professional options, jobs in marketing often evolve into positions of considerable responsibility, which provide excellent preparation for upper management opportunities in all types of organizations.<br><br>The student run organization, proper title the Marketing Society, connects students with their peers and offer networking opportunities with successful professionals in the New York area. The club also has students overseeing the social media campaign of other programs throughout the campus.