在唯一一家获得美国总统办公室令人垂涎的Malcolm Baldrige国家质量奖的商学院中，通过创新的动手业务课程为营销职业做准备。在UNC，您将与屡获殊荣的营销专业人士紧密合作，获得由AACSB International（商业教育认证的金标准）认可的顶级学士学位课程。这就是为什么我们的毕业生经常在全国教育测试服务商专业现场考试中获得5-10％的最高分，而我们的市场营销学生则在全国市场竞争中排名第一。工商管理学学士学位（重点是市场营销）为学生提供了成功从事职业的知识和必要技能，这些职业要求他们制定和实施
Prepare for a career in marketing in an innovative, hands-on business program at the only business college to earn the coveted Malcolm Baldrige National Quality Award from the Office of the President of the United States. At UNC, you'll work closely with award-winning marketing professionals in a top bachelor's degree program that is accredited by AACSB International?the gold standard of accreditation in business education. It's why our graduates regularly score in the top 5-10 percent on the national Educational Testing Service Major Field Test in Business, and our marketing students have placed first in national marketing competitions. A Bachelor of Science in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also prepares students for graduate study in marketing and business administration.