该计划融合了营销原则的概念，其中包括广告，促销，公共关系和直接营销，它们作为一个统一的力量共同协作，并使用最新的通信技术进行通信集成。毕业生将能够展示出寻求和整合高质量研究的能力，以评估他们对传播和媒体研究的专业和学术研究的见解，同时也了解传播在发展个人和社会机构中所扮演的角色。整合营销传播学士学位课程为学习者在营销，销售，广告，筹款，公关和其他说服力领域的职业做好准备。它结合了商业学位和传统和Web 2.0平台（包括印刷，广播，社交，个人和移动媒体）的高级通信技能。
Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communication. Youll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, youll be equipped to develop effective marketing programs that deliver meaningful and measurable results.<br><br>The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.<br><br>To receive a Bachelor of Arts in Integrated Marketing Communication, students must complete at least 180 quarter units as articulated below, 45 of which must be completed in residence at National University, 76.5 of which must be completed at the upper-division level, and a minimum of 69 units of the University General Education requirements