市场营销专业人员对市场营销活动下的业务活动具有扎实的了解，从确定和选择目标市场到商品和服务的开发，定价，放置和促销以及业务伙伴及其客户之间的关系管理。学生将在营销概念和实践方面获得广泛的基础，并有机会在该学科的选定领域（包括销售，广告，分销和物流以及国际营销）寻求更多的理解和技能。毕业生能够理解消费者的行为，以成本和利润为基础计算零售价，解释营销研究的语言，并分析公司的营销策略，以便识别适当和不合适的营销方式。
With a Bachelor of Business Administration in Marketing, youll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research. You'll gain a solid understanding of all business activities under the marketing umbrellafrom the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing.<br>Related Occupations<br>Advertising and Promotions Managers, Sales Managers, Wholesale and Retail Buyers, except Farm Products, Public Relations Specialists<br>Demonstrators and Product Promoters