In the fall of 2010 the University of Wyoming opened its Ph.D. program in Marketing with an emphasis on Sustainable Business Practice, becoming the first University in the Rocky Mountains to have such a program. As a small, tailored program, we can also guide specializations in areas such as consumer behavior, consumer culture, sales management, and innovation and entrepreneurship. The program is designed for students planning a career in academia, in which graduates are expected to make contributions to knowledge creation, although some students may choose to find careers in industry and government. Our Ph.D. program offers students a highly textured doctoral curriculum that builds upon strengths of the department and the University of Wyoming community and cutting edge developments in the broad field of marketing scholarship.