工商管理学院（CBA）的市场营销管理专业帮助学生发展技能，以便他们可以通过产品开发，品牌，客户服务，分销，定价和促销来创建忠诚的客户。该课程的主题包括买家行为，营销研究，营销和销售分析，品牌管理等，并特别强调基于客户，竞争对手和市场信息的正确决策。
The Marketing major at the College of Business helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.<br><br>A key element of our program is the Professional Experience which is designed to ease your transition from academics to industry. All marketing majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.