UIC商业营销计划向学生展示全球和多元文化营销，市场研究和分析，广告和促销等方面的最新研究和理论。我们的学生严谨地探索了这些领域，并将其转化为公司期望其营销专业人员提供的高管水平的贡献。由于芝加哥是全球广告和市场研究中心，因此学生不仅可以访问参观我们教室的市场营销专业人士，还可以访问校园以外的市场营销公司。
The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.